No fluff, just honest advice and real results — for owners who want to simplify, modernise and grow.
Four ways in — from a single strategic voice on your board to a fractional operator building your engine room.
Fix • Grow • Connect. Hands-on help to turn a friction-filled business into a frictionless one.
Explore →Senior operating leadership on a monthly retainer — a calmer, more profitable, less founder-dependent business.
Explore →An independent mind on your board — governance, strategy and the network to scale.
Explore →One-to-one coaching for owners who want clarity, leadership and a life outside work.
Explore →Nobody wakes up needing a fractional COO. They wake up needing something to stop costing them money. Find yours here — and if two of these sound like you, say so on the call and we'll pick one.
Work goes out nearly right and comes back to be fixed. Quotes priced last year. Proposals never followed up. Nothing is on fire, and everything costs more than it should. That is advisory work: find the quiet leaks, close them, then build the systems that stop them coming back.
Decisions wait for you, delivery waits for you, and a week off is a fortnight of catching up. When the fix needs somebody senior in the engine room every week rather than a diagnosis, that is the fractional COO route — £4,000 + VAT a month for one day a week.
Strategy, governance, an investment round, a merger, or simply nobody to challenge you properly. That is a non-executive director seat: an independent mind at the board table, from £1,500 + VAT a month, and a network when you need it.
The plan is fine. The constraint is you — capacity, focus, or the conversation you have been postponing. That is coaching, from £1,000 + VAT a month, built on the Performance on Purpose method.
No generic playbooks. I learn what's really going on before I recommend anything.
Tools should make life simpler, not more impressive. Value over vanity.
Happy clients are loyal clients. Everything points back to the client experience.
Every change is designed to survive team growth, new markets and leadership shifts.
I don't vary the opening, because the alternative is guessing. Here's exactly what the first month looks like.
No pitch. We find the biggest opportunity in the business, and you decide whether you want a hand with it.
What actually happens, in what order, and where the work stops moving. Numbers, workflow, client journey, and the people doing the work.
Three priorities at most, each with a named owner, a first action and a date. If it needs a slide deck, it isn't a plan.
The unglamorous part: showing up and making sure the agreed thing gets done — built with your team, so it stays when I go.
Whichever route you take, the thinking underneath is the same. Performance on Purpose asks two questions rather than one: are you performing well, and is that performance serving a purpose worth the effort? Performance without purpose is a treadmill. Purpose without execution is unfulfilled potential. The work is getting both, and keeping them.
It runs at three levels, each with its own 0–10 wheel you can score free, right now, in about ten minutes — no email needed to see your results. Build the person (ten areas: energy, focus, habits, confidence, resilience). Develop the leader (twelve areas: delegation, decisions, accountability, difficult conversations). Improve the business (ten areas: strategy, finance, operations, systems, owner time, resilience).
Every improvement is measured against the three freedoms — financial, time, and freedom of mind. If a change makes the numbers better and your life worse, it hasn't worked. That is the whole test, and it is the one most growth advice quietly skips.
I don't just advise — I build and run. Here's what that looks like in practice.
Simple, brilliant, affordable accounting built for the self-employed and micro-business.
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Visit →Plain-English thinking on operations, growth, leadership and building a business that fits your life.
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Read →Four things, and they overlap. Advisory is hands-on performance improvement — fix what leaks, grow what works, connect you to the right people. Fractional COO is senior operating leadership on a monthly retainer, in your business every week building the engine room with your team. Non-executive work is an independent mind at your board table on strategy, governance and preparing for investment. Coaching is one-to-one work with the owner. Underneath all four is the same job: make the business simpler to run, more profitable, and less dependent on any one person — usually you.
Fractional COO is £4,000 + VAT a month for one day a week, or £8,000 + VAT for two days embedded in the business, with a three-month minimum and no setup fee. Non-executive packages run from £1,500 + VAT a month for a quarterly board seat up to £3,500 for a retained adviser, and equity arrangements can be discussed for the right long-term fit. Coaching is £1,000, £1,500 or £2,500 + VAT a month. Advisory is scoped per engagement, because the work varies too much for a published rate to be honest. The first call is free.
UK founder-led and owner-managed businesses that have outgrown informal ways of working — past the point where everything can live in your inbox, but not yet ready to hire a full-time operations director. Most are professional-services firms, agencies and small product businesses. What they have in common is an owner who already knows roughly what is wrong and cannot get to it. If you are pre-revenue, or you want somebody to run your day-to-day staff management, I am probably not the right fit and I will say so on the first call.
With a free, no-obligation 30-minute call. No pitch: we find the biggest opportunity in the business and you decide whether you want a hand with it. If you would rather do something useful before speaking to anybody, score one of the free self-assessments — person, leader or business — and you will have your three focus areas in about ten minutes, no email required to see them. Bring the scores to the call and we will start from something real.
Book a free, no-obligation 30-minute call. We'll find the biggest opportunity in your business — then you decide if you want a hand fixing it. No pitch, no fluff.
Prefer email? andy@andyjackson.com
